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Parneet “NeeziieBabiie” Kaur
Celebrity Permanent Makeup Artist (PMU), Brow Artist, Founder and CEO of NeeziieBabiieBeauty

Self-made, minority female serial-entrepreneur, NeeziieBabiie, is the founder and CEO of NeeziieBabiieBeauty, a permanent makeup artistry studio and training academy that specializes in eyebrow aesthetics, including ombre powder, microshading, microblading, brow lamination and threading, located in Las Vegas, NV.  A successful celebrity professional makeup and brow artist with over 10 years of notable industry experience, NeeziieBabiie’s inventive expertise and distinct service offerings have grown NeeziieBabiieBeauty into a proven, powerful force within the non-invasive aesthetics industry. With an impressive 385,000 followers on Instagram, the popular beauty destination and prestigious training academy is well-known across the nation for their dramatic brow transformations and visionary instructional certification courses.  In addition to the hot spot’s signature brow services, NeeziieBabiieBeauty’s full roster of beauty treatments include lip blushing, hyaluron pen lip treatments, tattoo removal, body treatments, vacuum therapy butt lifts and teeth gems. The brand’s vast celebrity clientele includes Disney Channel star, Coco Jones, Love and Hip Hop: Hollywood star, Nikki Muddaris, viral singer-songwriter Niykee Heaton, Basketball Wives LA star, Laura Govan, businesswoman and wife of LeBron James, Savannah Brinson and more.  


Passionate about empowering the lives of both her clients and students, NeeziieBabiie has serviced over 7,000 clients and has trained over 3,000 incoming beauty professionals since the start of her rewarding career in the competitive brow industry in 2011. 


Forever inspired by her early entrepreneurial spirit, the acclaimed beauty expert began offering brow treatments when she was just 14 years old. Originally threading the eyebrows of her high school classmates, NeeziieBabiie made the decision to turn her casual passion into a professional business while pursuing a degree in nursing. NeeziieBabiie opened her first eyebrow threading location, Threaded Beauty, in Sacramento, CA in 2011, which continues to thrive to this very day. After devoting her time to perfecting her craft and researching innovative brow techniques, NeeziieBabiie trained and mastered the art of microblading, a service at the time that was relatively new to the United States and not commonly offered by other PMUs, a decade ago. The highly sought after and respected brow artist, quickly went viral after being organically featured on popular Instagram accounts, Huda Beauty and The Shade Room, and is often credited as one of the original brow artists to introduce microblading to the masses.  


Based off customer demand, and a sprawling one-year waiting list, NeeziieBabiie opened a second Threaded Beauty location in Las Vegas in 2015, which she later rebranded to NeeziieBabiieBeauty, after expanding her service offerings in 2019. 


Dedicated to developing the professions of other aspiring beauty entrepreneurs, NeeziieBabiie, who has offered in-person trainings across the country for years, innovated her training accessibility by launching a series of in-depth, online certification courses on eyebrow technique, teeth gems and hyaluron pen, in 2020, in the middle of the pandemic, while millions anxiously sought out new careers and financial freedom as unemployment rates skyrocketed. A longtime professional tattoo and beauty expert, NeeziieBabiie earned her body art license in 2012 and continues to sharpen her expertise to stay up to date on the industry’s ever-changing aesthetic techniques.


Committed to helping men and women feel like the best version of themselves, the blooming BIPOC (Indian) female entrepreneur is driven by the opportunity to enhance the lives of her clients and students. A multi-faceted businesswoman and skilled fitness expert, NeeziieBabiie is currently expanding her NeeziieBabiieBeauty umbrella by working on the launch of her up and coming fitness brand, Team New Body, which will offer tailored online fitness content, apparel, products and more. In her free time, NeeziieBabiie enjoys working out, all things coffee, traveling, delighting over her precious one-year-old daughter and visiting new restaurants. 

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